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Online store development: what's included, how much it costs and how the work goes

An online store is a website where the customer picks a product, adds it to the cart and pays online. I build stores on Shopify with a custom design or fully in custom code, prepared for search in Google and AI.

from 8 000 zł net · ready in 3–4 weeks
Prices updated 29.10.2026

What an online store is made of

An online store usually consists of 5–7 types of pages. Which ones you need — we decide on the free prototype.

Here are the pages an online store usually has and what each one is for.

01
Home In five seconds it's clear what you sell — and there's a path to categories, new arrivals and promotions.
02
Catalogue Categories, filters and search: the customer quickly finds what they need and doesn't leave.
03
Product page Photos, description, price, availability and an "Add to cart" button — everything needed to decide on a purchase.
04
Cart and checkout Ordering in a few steps and paying online — no calls or back-and-forth.
05
Shipping and returns Shipping, payment and return terms remove doubts before ordering.
06
Contact So the customer can easily find you or write to you: address, phone, form.
HomeCatalogueProductCartShippingContact
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Who it's for

An online store is the right fit when you sell products and want to take orders and payments on the website: clothing, cosmetics, home goods, food delivery, digital products. If you have a single product but payment must go through the website, a landing page with a payment function will do.

What's included in the price

The website itself
Analysis and prototypeThe store's structure is built on what people buy from you and how, and on what your competitors do. You approve a black-and-white sketch of the home page and the product page before the design stage.
Custom designDesigned for your company, not taken from a template: the website stands out among similar ones and looks premium.
Mobile versionThe website adapts to any screen — phone, tablet, computer — and is convenient everywhere.
Cart and online paymentThe customer places an order and pays on the website by card or BLIK via Przelewy24, PayU, Tpay or Stripe, and you get a notification for every order.
Admin panelYou add products, change prices and availability and see orders yourself — in the Shopify panel or in the panel of a custom-code store.
So you get found
Search in Google and AIEverything needed for the store, categories and products to be found in Google and shown by AI when a customer asks. I connect Google Search Console, so Google learns about the store right after launch.
Visit analyticsI connect Google Analytics: you can see how many people visit, where they come from and whether they get as far as payment. A cookies banner — so everything is legal.
Working terms
3 rounds of revisions and 30 days of supportAt every stage you can ask to change what you don't like. For the first month after launch I support the website for free.
Launch and rightsI launch the store on your domain. The design, the code and the copyright are yours.
Separately, on request: connection to your accounting or inventory system — BaseLinker, Comarch, Subiekt — so that stock and prices update on their own; copy for the website; a second language; AI-generated product photos and videos.

What the price depends on

The store price from 8 000 zł net covers the home page, catalogue, product page, cart with online payment, admin panel, terms page and contact page, with your copy and product photos. The price goes up if there are many categories and products, or you need complex filters, a second language, a connection to an accounting system or non-standard animation. I give the exact amount and timeline after the consultation, before the agreement.

How the work goes

  1. 01Free consultation. We have a call and discuss the task.
  2. 02Free prototype. A black-and-white sketch of the page — you decide whether we go further.
  3. 03Agreement. Timeline, price and scope are written down and don't change.
  4. 04Design and development. We approve the design, then I build the website. 3 rounds of revisions.
  5. 05Launch and 30 days of support. On your hosting, with Google Search Console.

FAQ

Online, on the website: by card or BLIK via Przelewy24, PayU, Tpay or Stripe. Setting up payment is included in the store price.

Yes. The store has an admin panel: there you add products, change prices and availability and see orders. If you have an accounting system — Comarch, Subiekt or BaseLinker — it can be connected so that stock updates on its own.

Instead of a photo shoot I'll prepare product photos and videos with AI — they look like real shots. This is a separate service; I'll give the price at the consultation.

Shopify is a ready-made, reliable base: the panel, payments and orders work right away, and I design the storefront for you; Shopify charges a monthly subscription. A custom-code store has no subscription, but takes longer to develop. Which is better value in your case, we'll work out at the consultation.

Free consultation and prototype

Write 2–3 sentences about what your company does. I'll reply within 24 hours and we'll arrange a call — after it you'll get a price, a timeline and a black-and-white sketch of the home page.

I'll answer personally — Julia Pimonowa, UI/UX designer. I work from Warsaw, with clients across Poland online.

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